She’s A Magazine

It all started with a vision…

lol I know I’m cliché, but doesn’t that go along with writing for a magazine?

Who knows? but more importantly, who cares.

There are no rules now. I appreciate the wordplay and clichés that litter the pages of magazines just as much as I love the casual, stream-of-consciousness of a blog, so why not express myself in the way that feels most natural. After all, isn’t that the point of all this?

I wasn’t allowed to have a myspace or facebook growing up, but I lived through the glory days of Tumblr, from beta testing in 2007, the first year I had my own laptop, to its ultimate (social) demise sometime in 2013 as Instagram further sunk its parasitic teeth into anything original and beautiful.

Tumblr was a safe haven for a lot of creative young people dealing with the kinds of things young people deal with – you know, when everything feels like the world is ending?

It was the first place I felt safe enough to talk about my sexuality and mental illness and self-harm without judgment and I found so many others from all over the world that could relate. For a while, it was a community of people sharing their art in all of its forms and talking about their lives, good and bad. I felt like I had finally found my people. There were so many communities of people that were able to connect even if some of them posted weird shit.

There were the “quality” blogs

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swag blogs

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and I fell somewhere between hipster and soft grunge

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My past usernames in order:

xtimetopretendx – big fan of MGMT, can you believe that album was released in 2007?

be-you-tifulhipster – still embarrassed about this whole year of my life tbh

wonderlandoncemore – I’ve always been obsessed with Alice in Wonderland and drug culture

melancholic-illusion I was suicidal and primarily posted depressing poetry 

iridescene – a word I made up because I pretty much only posted pictures of holographic shit

Then we all got older and most of us abandoned it for a more mainstream audience, but so many of us lost a bit of our identity somewhere along the way, myself included.

Then, my Junior year of high school, I was given the assignment to write something (literally anything) as long as it related to foreign cultures and try to get it published. Naturally, I rebelled against the already open-ended assignment and I decided to self-publish and create a zine, reminiscent of the 70’s punk movement and Riot Grrrl 3rd wave feminism eras when mainstream media wasn’t covering the underground scene. Historically, they were the only platform for people to get their uncensored thoughts, ideas, and art out there.

Thankfully, My wonderful teacher, Mrs. Baldauf, supported me the whole way and I ended up curating a collection of photography, poetry, and first-hand travel accounts from these creators I had met through Tumblr. I had never enjoyed a project so much and I’m still quite proud to call this my first issue (at the top on mobile):

 

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My senior year, we were given the opportunity to redo or continue any assignment from our high school career, and I picked HELLA. Once again, I loved choosing a concept and aesthetic and producing a safe place where young people can express themselves. That issue is pretty cool too, if I do say so myself:

 

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Since birth, I always thought fashion was what I wanted to do, and it still is, but my loves of writing, fashion, music, art, marketing, web design have been urging me towards a career as a magazine editor my whole life. Almost the day after I really realized this was my path, I found out that I landed an internship at Marin Magazine and since then I’ve been expanding my network and horizons. Everything has just been falling into place. Now I’m so fortunate to be gaining the skills I need to turn this thing into a thriving community where I can hire amazing photographers, videographers, models, musicians, drag queens, writers, artists to share their stories in beautiful ways.

My goal is to use beauty and thought-provoking articles to bring people together and inspire them to be their happiest, most authentic selves, while providing young artists and entrepreneurs with a platform for promotion and one day, income.

Are you a creator or entrepreneur of any kind? Email me with a link to your portfolio, I’d love to connect and collaborate!

I love you all, thank you for supporting my journey. Now let me support yours.

xo,

Tessa

tessaluna.tumblr.com

P.S. I made this playlist of the songs that everyone had auto-playing on their blogs back in the day…

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